Refine your search

Your search returned 126 results.

Sort
Results
1.
BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey / Jacek Kall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (5)Call number: HD69.B7 K35 2022, ...

2.
Lectures in the Microeconomics of Choice: Foundations, Consumers, and Producers by Series: World Scientific Lecture Notes in Economics And Policy ; Vol. 14
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New Jersey: World Scientific, 2023Copyright date: ©2023
Availability: Not available: UMK Kampus Kota: In Processing(Cataloging) (1).

3.
Innovation heroes : understanding customers as a valuable innovation resource / Fiona Schweitzer and Joe Tidd. by Series: Series on technology management ; Vol. 31
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .S34 2018.

4.
Dollars and sense : how we misthink money and how to spend smarter / Dan Ariely and Jeff Kreisler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Harper, an imprint of Harper Collins Publishers, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC79.C6 .A75 2017.

5.
Taste, consumption and markets : an interdisciplinary volume / edited by Zeynep Arsel, Jonathan Bean. by Series: Routledge interpretive marketing research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .T37 2018.

6.
Neurosensory and Neuromarketing Impacts on Consumer Behavior / Reena Malik, Chitkara University, India, Shivani Malhan, Chitkara University, India, Manpreet Arora, Central University of Himachal Pradesh, India. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey PA : IGI Global, 2025Copyright date: ©2025
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12615 .N49 2025.

7.
Non-Food Sensory Practices / Edited by Anne-Marie Pense-́Lheŕitier, Ireǹe Bacle, Julien Delarue by Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Duxford, United Kingdom ; Cambridge, MA : Woodhead Publishing, 2022Copyright date: ©2022
Availability: Items available for reference: UMK Kampus Jeli: Not for loan (1)Call number: HF5415.153 .N66 2022.

8.
Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Kogan Page Ltd, [2018]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .C65 2018.

9.
Shaking up Measures of Consumer Economic Well-being / Thijs ten Raa, Utrecht School of Economics, The Netherlands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : World Scientific Publishing Co. Pte. Ltd., 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .R323 2022.

10.
Autism Friendly Business : Serving Neurodiverse Customers / Jennifer Percival by Series: Autism Friendly
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Productivity Press, 2024Copyright date: ©2024
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HV3004 .P47 2024.

11.
12.
The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Singapore] : McGraw-Hill Education (Asia), [2014]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC415.C6 S36 2014.

13.
Essentials of consumer behavior / Debra L. Stephens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon : Routledge, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .S74 2017.

14.
CONTEMPORARY CONSUMPTION, CONSUMERS AND MARKETING : Cases from Generations Y and Z / Brendan Canavan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HB801 .C316 2021.

15.
Designing for Kids : Creating for Playing, Learning, and Growing / Krystina Castella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2019
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NK1520 .C37 2019. UMK Kampus Jeli (1)Call number: NK1520 .C37 2019.

16.
RAGAM PENGGUNA / Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Kuala Lumpur : Bahagian Hal Ehwal Pengguna, Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna, 2001-Copyright date: ©2001
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HC79. C6. R34 2007.

17.
World consumer lifestyles databook : key trends by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Euromonitor International Plc, 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.32 .W67 2006 REF.

18.
Who buys what : identifying international spending patterns by lifestyle group v.1 / Euromonitor International by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, U.K. : Euromonitor International Inc., c2006
Availability: Not available: UMK Kampus Kota: Damaged (2).

19.
Marketing your retail store in the internet age / Bob and Susan Negen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : J. Wiley & Sons, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5429 .N413 2007 .

20.
Consumer behaviour: an asia pacific aproach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: Australia, Thomson 2007
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.32 .C667 2007 OS, ...

Pages

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT