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Neurosensory and Neuromarketing Impacts on Consumer Behavior / Reena Malik, Chitkara University, India, Shivani Malhan, Chitkara University, India, Manpreet Arora, Central University of Himachal Pradesh, India.

Contributor(s): Material type: TextTextPublisher: Hershey PA : IGI Global, 2025Copyright date: ©2025Description: xxviii, 509 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798369382226
Subject(s): Additional physical formats: Online version:: Neurosensory and neuromarketing impacts on consumer behaviorLOC classification:
  • HF5415.12615 .N49 2025
Contents:
Adoption of artificial intelligence in marketing - legal and ethical perspectiveS / Surinder Kaur, Gurmeet Singh -- Ethical implications of invasive methods in neuromarketing research / Gaganjot Kaur, Shalini Sharma, Reepu -- Comprehensive analysis of neuromarketing advancements and consumer neural pathways / Payal Sanan, Mohd Afjal -- Neuromarketing : harnessing emotional engagement for success / Pooja Mehta, Harleen Kaur -- Neurologic : decoding consumer behavior with neuroscience / Khushi, Jaspreet Kaur, Shivani Malhan -- Neuromarketing intelligence to understand customer behaviour- An integrated framework and future research agenda / Arabinda Bhandari -- The role of artificial intelligence in neuromarketing in understanding consumer behaviour / Reepu -- The role of AI and machine learning in neuromarketing innovative tools for predicting and shaping consumer behavior / Gagan Deep, Jyoti Verma -- Neuromarketing insights into the lactovegetarian consumer mind - leveraging neuroscience for resonant marketing strategies / Jyoti Thakur, Kunal Kumar, Shivani Malhan -- Dynamics of sensory marketing in Rurban areas of India / B.C.M. Patnaik, Ipseeta Satpathy, Abhishek Kumar, Md. Zahir Arif, Reena Malik -- Measuring the effectiveness of neurosensory marketing strategies / Renu Bala, Reena Malik -- Performance metrics for neurosensory marketing strategies / Madhavi Sripathi, T S.leelavati -- Multisensory marketing and its effect on brand loyalty : a deep dive into consumer preferences / Koppala Venugopal -- Product and pixels : influence of social media influencers on marketing, branding, brand trust, and consumer engagement / Paramveer Singh, Nithya Das, Sakshi Verma -- Technologies in neuromarketing - fMRI, EEG and eye tracking / Pawan Kumar, Aayushi Jain -- The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision / Sara Pimenta, André Whiteman Catarino, Manuel Fonseca, Bruno Sousa -- Neuromarketing in the metaverse : redefining consumer engagement in virtual spaces / Manpreet Arora.
Summary: "Neurosensory marketing and neuromarketing have become pivotal in understanding and influencing consumer behavior. By exploring how sensory experiences and neurological responses shape purchasing decisions, businesses can create more effective marketing strategies"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.12615 .N49 2025 (Browse shelf(Opens below)) Available 10393739

Dr. Norfazlirda bt Hairani

Includes bibliographical references (pages 411-496) and index.

Adoption of artificial intelligence in marketing - legal and ethical perspectiveS / Surinder Kaur, Gurmeet Singh -- Ethical implications of invasive methods in neuromarketing research / Gaganjot Kaur, Shalini Sharma, Reepu -- Comprehensive analysis of neuromarketing advancements and consumer neural pathways / Payal Sanan, Mohd Afjal -- Neuromarketing : harnessing emotional engagement for success / Pooja Mehta, Harleen Kaur -- Neurologic : decoding consumer behavior with neuroscience / Khushi, Jaspreet Kaur, Shivani Malhan -- Neuromarketing intelligence to understand customer behaviour- An integrated framework and future research agenda / Arabinda Bhandari -- The role of artificial intelligence in neuromarketing in understanding consumer behaviour / Reepu -- The role of AI and machine learning in neuromarketing innovative tools for predicting and shaping consumer behavior / Gagan Deep, Jyoti Verma -- Neuromarketing insights into the lactovegetarian consumer mind - leveraging neuroscience for resonant marketing strategies / Jyoti Thakur, Kunal Kumar, Shivani Malhan -- Dynamics of sensory marketing in Rurban areas of India / B.C.M. Patnaik, Ipseeta Satpathy, Abhishek Kumar, Md. Zahir Arif, Reena Malik -- Measuring the effectiveness of neurosensory marketing strategies / Renu Bala, Reena Malik -- Performance metrics for neurosensory marketing strategies / Madhavi Sripathi, T S.leelavati -- Multisensory marketing and its effect on brand loyalty : a deep dive into consumer preferences / Koppala Venugopal -- Product and pixels : influence of social media influencers on marketing, branding, brand trust, and consumer engagement / Paramveer Singh, Nithya Das, Sakshi Verma -- Technologies in neuromarketing - fMRI, EEG and eye tracking / Pawan Kumar, Aayushi Jain -- The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision / Sara Pimenta, André Whiteman Catarino, Manuel Fonseca, Bruno Sousa -- Neuromarketing in the metaverse : redefining consumer engagement in virtual spaces / Manpreet Arora.

"Neurosensory marketing and neuromarketing have become pivotal in understanding and influencing consumer behavior. By exploring how sensory experiences and neurological responses shape purchasing decisions, businesses can create more effective marketing strategies"-- Provided by publisher.

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