MARC details
| 000 -LEADER |
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| fixed length control field |
04042cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
24005321 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UMK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250519110635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250519t2025 paua bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2024053099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9798369382226 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UMK |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| Item number |
.N49 2025 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Neurosensory and Neuromarketing Impacts on Consumer Behavior / |
| Statement of responsibility, etc. |
Reena Malik, Chitkara University, India, Shivani Malhan, Chitkara University, India, Manpreet Arora, Central University of Himachal Pradesh, India. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey PA : |
| Name of producer, publisher, distributor, manufacturer |
IGI Global, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 509 pages ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Dr. Norfazlirda bt Hairani |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 411-496) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Adoption of artificial intelligence in marketing - legal and ethical perspectiveS / Surinder Kaur, Gurmeet Singh -- Ethical implications of invasive methods in neuromarketing research / Gaganjot Kaur, Shalini Sharma, Reepu -- Comprehensive analysis of neuromarketing advancements and consumer neural pathways / Payal Sanan, Mohd Afjal -- Neuromarketing : harnessing emotional engagement for success / Pooja Mehta, Harleen Kaur -- Neurologic : decoding consumer behavior with neuroscience / Khushi, Jaspreet Kaur, Shivani Malhan -- Neuromarketing intelligence to understand customer behaviour- An integrated framework and future research agenda / Arabinda Bhandari -- The role of artificial intelligence in neuromarketing in understanding consumer behaviour / Reepu -- The role of AI and machine learning in neuromarketing innovative tools for predicting and shaping consumer behavior / Gagan Deep, Jyoti Verma -- Neuromarketing insights into the lactovegetarian consumer mind - leveraging neuroscience for resonant marketing strategies / Jyoti Thakur, Kunal Kumar, Shivani Malhan -- Dynamics of sensory marketing in Rurban areas of India / B.C.M. Patnaik, Ipseeta Satpathy, Abhishek Kumar, Md. Zahir Arif, Reena Malik -- Measuring the effectiveness of neurosensory marketing strategies / Renu Bala, Reena Malik -- Performance metrics for neurosensory marketing strategies / Madhavi Sripathi, T S.leelavati -- Multisensory marketing and its effect on brand loyalty : a deep dive into consumer preferences / Koppala Venugopal -- Product and pixels : influence of social media influencers on marketing, branding, brand trust, and consumer engagement / Paramveer Singh, Nithya Das, Sakshi Verma -- Technologies in neuromarketing - fMRI, EEG and eye tracking / Pawan Kumar, Aayushi Jain -- The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision / Sara Pimenta, André Whiteman Catarino, Manuel Fonseca, Bruno Sousa -- Neuromarketing in the metaverse : redefining consumer engagement in virtual spaces / Manpreet Arora. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Neurosensory marketing and neuromarketing have become pivotal in understanding and influencing consumer behavior. By exploring how sensory experiences and neurological responses shape purchasing decisions, businesses can create more effective marketing strategies"-- |
| Assigning source |
Provided by publisher. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brain |
| General subdivision |
Imaging. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Psychological aspects. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malik, Reena, |
| Dates associated with a name |
1986- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhan, Shivani, |
| Dates associated with a name |
1988- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arora, Manpreet, |
| Relator term |
editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Title |
Neurosensory and neuromarketing impacts on consumer behavior |
| Place, publisher, and date of publication |
Hershey PA : IGI Global Scientific Publishing, [2025] |
| International Standard Book Number |
9798369382240 |
| Record control number |
(DLC) 2024053100 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Open Shelf |