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21.
Strategic Brand Management / by Brice Martin Elisha Stephens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : ETP, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .M39 2019.

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22.
Loveworks : How the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ©2013 ; Brooklyn, NY : powerHouse Books, 2013
Other title:
  • How the world's top marketers make emotional connections to win in the marketplace
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415 .S545 2013, ...

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23.
The Brand and Its History : Trademarks, Branding and National Identity / edited by Patricio Saíz, Rafael Castro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: T353. B73 2022.

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24.
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The Effectiveness of Brand Awareness Through Social Media on Modest Fashion in Kota Bharu / Wan Nurul Akmar Wan Ibrahim ; supervised by : Dr. Suhaila Abd Kadir by Series: Koleksi tesis
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Producer: 2019
Other title:
  • Tesis MBA
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 W36 2019 tes.

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25.
BILLION DOLLAR BRAND CLUB : How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy / Lawrence Ingrassia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Henry Holt and Company, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: HF5415.1255. I54 2020, ... UMK Kampus Jeli (1)Call number: HF5415.1255. I54 2020. UMK Kampus Kota (1)Call number: HF5415.1255. I54 2020.

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26.
Creating a Successful Digital Presence : Objectives, Strategies and Tactics / Gordon Fletcher and Noel Adolphus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .F63 2022.

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27.
Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices / Mariá Rodriǵuez-Rabadań Benito. by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .R55 2023.

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28.
Contrarian branding : stand out by camouflaging the competition / Roland van der Vorst. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: The Netherlands : BIS Publishers, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .V67 2017.

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29.
Taken by surprise : cutting-edge collaborations between designers, artists and brands / [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik ; text and preface by Anna Sinofzik]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Berlin : Gestalten, 2012
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NC997 .S56 2012.

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30.
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose / Myriam Sidibe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 S53 2020.

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31.
Japanese style typeface : design and applications : a reference from Japanese masters / edited by Li Aihong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, China : Artpower International Publishing Co., Ltd., 2019
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NC998.6.J3 J37 2019.

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32.
Brands and the city : entanglements and implications for urban life / Sonia Bookman. by Series: Cities and society series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HT361 .B66 2018.

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33.
The Thonet brand : a look at its graphic design history = Die Marke Thonet : ein Blick auf ihre grafische Geschichte / Lilo Schaf̈er by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Salenstein : Niggli, 2019
Other title:
  • Marke Thonet : ein Blick auf ihre grafische Geschichte
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NK2554.T46 S33 2019.

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34.
CONTEMPORARY CONSUMPTION, CONSUMERS AND MARKETING : Cases from Generations Y and Z / Brendan Canavan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HB801 .C316 2021.

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35.
SHARPEN YOUR BRAND : Self-Improvement Tips From 150+ Memorable Quotes / EBERE ANOSIKE. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Pennsauken : BookBaby, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.1255 .A56 2022, ...

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36.
Developing service products and brands / Jochen Wirtz. by Series: Winning in service markets series ; v.3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .W57 2018.

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37.
Newsjacking : The Urgent Genius of Real-Time Advertising/ Grant Hunter and Jon Burkhart by
Material type: Text Text; Format: print
Publisher: London : Thames & Hudson, 2013Copyright date: ©2013
Availability: Items available for loan: UMK Kampus Bachok (3)Call number: HF5823 .H86 2013, ... UMK Kampus Kota (1)Call number: HF5823 .H86 2013.

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38.
Upstart! : visual identities for start-ups and new businesses / this book was conceived, edited, and designed by Gestalten ; edited by Robert Klanten ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin : Gestalten, 2018
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.1255 .U67 2018 .

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39.
Competing for customers and capital / by Victor J. Cook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : Thomson*Texere, division of South-Western, 2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HG4028.V3 C66 2006.

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40.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2012
Availability: Not available: UMK Kampus Kota: Damaged (1).

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