Developing service products and brands / Jochen Wirtz.
Material type:
TextSeries: Winning in service markets series ; v.3Publication details: New Jersey : World Scientific, 2018.Description: 50 p. : ill. (some col .) ; 26 cmISBN: - 9781944659158
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.153 .W57 2018 (Browse shelf(Opens below)) | Available | 10345196 |
Includes bibliographical references
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