Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By:

Contributor(s):

Material type: Text

TextPublication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN:

Subject(s):

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
References	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Reference	HF5821 .O34 2012 REF (Browse shelf(Opens below))	Not for loan Damaged		10066723

Includes bibliographical references and indexes

There are no comments on this title.

to post a comment.

welcome to