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	1.	Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth / Sarah Zaraket. by Zaraket, Sarah [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Z37 2021. Place hold
	2.	The Anatomy Of Buzz Revisited: real-life lessons in word-of-mouth marketing / Emanuel Rosen. by Rosen, Emanual Rosen, Emanuel. Anatomy of buzz Material type: Text; Format: print Publication details: New York : Currency Doubleday, c2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .R67 2009 OS. Place hold
	3.	The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler by Heskett, James L [author] Sasser, Earl W [author] Wheeler, Joe [author] Material type: Text; Format: print Publisher: Boston, Mass. : Harvard Business Press, c2008Copyright date: c2008 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .H47 2008. Not available: UMK Kampus Kota: Damaged (1). Place hold
	4.	Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan. by O'Leary, Steve Sheehan, Kim Material type: Text; Format: print Publication details: Westport, Conn. : Praeger Publishers, 2008 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .O44 2008 OS. Place hold
	5.	Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. by Cakim, Idil Miriam, 1974- Material type: Text; Format: print Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5827.95 .C35 2010, ... Not available: UMK Kampus Kota: Damaged (1). Place hold
	6.	The seven principles of WOM and buzz marketing : crossing the tipping point / Panos Mourdoukoutas , George J Siomkos. by Mourdoukoutas, Panos Siomkos, George J Material type: Text; Format: print Publication details: New York : Springer, 2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD62.7 .M68 2009. Not available: UMK Kampus Kota: Damaged (1). Place hold
	7.	Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.]. by Phillips, Robbin Material type: Text; Format: print Publication details: Hoboken, N.J. : John Wiley & Sons, c2010 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .B73 2010. Not available: UMK Kampus Kota: Damaged (1). Place hold
	8.	Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by Freed, Larry Material type: Text; Format: print Publication details: Hoboken, New Jersey : Wiley, 2013 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.335 .F74 2013, ... Place hold
	9.	The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore. by Phillips, Robbin Church,Geno Cordell, Greg Moore,John Material type: Text; Format: print Publication details: Hoboken, New Jersey : Wiley, 2013 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .P45 2013. Place hold
	10.	Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.55 .F84 2012. Place hold
	11.	Exploring the Power of Electronic Word-of-Mouth in the Services Industry / Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann. by Kaufmann, Hans Ruediger, 1958- [editor. ] Loureiro, Sandra Maria Correia, 1967- [editor.] Series: Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES) Book Series Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference, [2020] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95. E97 2020. Place hold
	12.	No cover image available ROLES OF VALUE, BELIEF AND PERSONAL NORM ON GREEN COSMETICS PURCHASE BEHAVIOUR WITH E-WORM AS A MODERATOR / Azila Binti Jaini; supervised by: Prof. Madya Dr. Farzana Quoquab Habib. by Azila Jaini [author. ] Habib, Farzana Quoquab, Prof. Madya Dr [degree supervisor. ] Universiti Teknologi Malaysia. Azman Hashim International Business School Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Producer: 2020 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5827.95 .A95 2020. Place hold

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