The seven principles of WOM and buzz marketing : crossing the tipping point / Panos Mourdoukoutas , George J Siomkos.
Material type:
TextPublication details: New York : Springer, 2009.Description: xii, 104 p. : ill. ; 24 cmISBN: - 9783642021084
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HD62.7 .M68 2009 (Browse shelf(Opens below)) | Damaged | 10043128 | ||
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HD62.7 .M68 2009 (Browse shelf(Opens below)) | Available | 10307363 |
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