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	1.	Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton by Pires, Guilherme D Stanton, John, Dr Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2005 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HC79 .C6P577 2005 OS, ... Place hold
	2.	Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by Hooley, Graham J Nicolaud, Brigitte Piercy, Nigel Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : FT Prentice Hall, 2008 Availability: Not available: UMK Kampus Kota: Damaged (1).
	3.	Geomarketing : methods and strategies in spatial martketing / edited by Gerard Cliquet. by Cliquet, Gérard Series: Geographical information systems series Material type: Text; Format: print Publication details: Newport Beach, CA : ISTE USA, 2006 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .C55 2006 OS. Place hold
	4.	Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin. by Dibb, Sally, 1963- Simkin, Lyndon, 1961- Material type: Text; Format: print Publication details: New York : Haworth Press, c2008 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .D53 2008 OS. Place hold
	5.	Boomer marketing : selling to a recession resistant market / Ian Chaston. by Chaston, Ian Material type: Text; Format: print Publication details: London : New York : Routledge, 2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .C53 2009 OS. Place hold
	6.	World famous : how to give your business a kick-ass brand identity / David Tyreman. by Tyreman, David [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, c2009Copyright date: ©2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .T87 2009 . Place hold
	7.	This little kiddy went to market : the corporate capture of childhood / Sharon Beder with Wendy Varney and Richard Gosden. by Beder, Sharon Gosden, Richard, 1945- Varney, Wendy, 1952- Material type: Text; Format: print Publication details: London ; New York : Pluto, 2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.332.C45 B43 2009 OS. Place hold
	8.	Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [author.] Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2010Copyright date: ©2010 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .M66 2010 . Place hold
	9.	How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Material type: Text; Format: print Publication details: London ; Philadelphia : Kogan Page, c2011 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.332.Y66 B47 2011 OS, ... Place hold
	10.	Buyer behaviour : understanding consumer psychology and marketing / Flip du Plessis, Deon Rousseau ; contributing authors, Christo Boshoff ... [et al.]. by Du Plessis, P. J. (Phillipus Jacobus), 1943- Boshoff, Christo Rousseau, Deon Edition: 4th ed. Material type: Text; Format: print Publication details: Cape Town, South Africa ; New York : Oxford University Press, 2007 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .B89 2007 OS. Place hold
	11.	Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud. by Hooley, Graham J Nicoulaud, Brigitte Piercy, Nigel Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Pearson Financial Times/Prentice Hall, 2011 Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.127 .H66 2012 OS, ... Not available: UMK Kampus Kota: In Processing(Cataloging) (1). Place hold
	12.	The retargeting playbook : how to turn Web-window shoppers into customers / Adam Berke, Gregory Fulton, Lauren Vaccarello. by Berke, Adam [author.] Fulton, Gregory [author.] Vaccarello, Lauren [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, New Jersey : John Wiley & Sons, [2014] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .B466 2014. Place hold
	13.	Compete smarter, not harder : a process for developing the right priorities through strategic thinking / Dr. William Putsis. by Putsis, William, 1959- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : Wiley, 2013 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD30.28 .P88 2013, ... Place hold
	14.	The power of unpopular : a guide to building your brand for the audience who will love you (and why no one else matters) / Erika Napoletano. by Napoletano, Erika, 1972- Material type: Text; Format: print Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., [2012] Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .N37 2012. Place hold
	15.	Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [author. ] Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage Publications, Inc., 2014 Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.127 .M66 2014, ... Place hold
	16.	Youthnation : building remarkable brands in a youth-driven culture / Matt Britton. by Britton, Matt, 1975- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, New Jersey : John Wiley & Sons, 2015 Other title: Youth nation. Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.332.Y66 B75 2015. Place hold
	17.	How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- Behrer, Mattia Maeseneire, Patrick de Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2016 Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.332.Y66 B47 2016. Place hold
	18.	Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by Pulizzi, Joe Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Education, 2014 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .P756 2014. Place hold

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