Image from Google Jackets

Boomer marketing : selling to a recession resistant market / Ian Chaston.

By: Material type: TextTextPublication details: London : New York : Routledge, 2009.Description: xii, 265 p. : ill. ; 24 cmISBN:
  • 9780415489621
Subject(s):
Contents:
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.127 .C53 2009 OS (Browse shelf(Opens below)) Available 10028724

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and index.

Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

There are no comments on this title.

to post a comment.

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT