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1.
Market Research Techniques / by contributors Stan Lipovetsky, Shon Magnan (and fifthteen others) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom : Auris Reference, 2020
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.2 .M37 2020.

2.
Marketing Research : A Managerial Approach / Al Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, England : SAGE Publishing, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (4)Call number: HF5415.2. M377 2023, ... Not available: UMK Kampus Bachok: In Transit (1).

3.
Marketing research / edited by 3G E-learning LLC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : 3G E-Learning LLC, 2017
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .M38 2017, ...

4.
Neurosensory and Neuromarketing Impacts on Consumer Behavior / Reena Malik, Chitkara University, India, Shivani Malhan, Chitkara University, India, Manpreet Arora, Central University of Himachal Pradesh, India. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey PA : IGI Global, 2025Copyright date: ©2025
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12615 .N49 2025.

5.
6.
Rapid Sensory Profiling Techniques and Related Methods : Applications in New Product Development and Consumer Research / Edited by Julien Delarue, J. Ben Lawlor and Michel Rogeaux by Series: Woodhead Publishing Series in Food Science, Technology and Nutrition ; Number 274
Edition: Second Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge : Woodhead, 2023Copyright date: ©2023
Availability: Items available for reference: UMK Kampus Jeli: Not for loan (1)Call number: TX546 .R375 2023. Not available: UMK Kampus Jeli: In Transit (2).

7.
Marketing research : a concise introduction / Bonita Kolb. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : SAGE, 2018
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.2 .K58 2018, ...

8.
Marketing research : planning, process, practice / Riccardo Benzo; Marwa G Mohsen; Chahid Fourali. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publications Inc., 2018. ©2018
Availability: Not available: UMK Kampus Kota: Checked out (1).

9.
Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Higher Education, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .E87 2017.

10.
Experimentation works : the surprising power of business experiments / Stefan Thomke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, 2020
Availability: Not available: UMK Kampus Kota: In Processing(Cataloging) (1).

11.
Marketing research : fundamentals, process, and implications / Rajagopal, Ph.D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). by Series: Business issues, competition and entrepreneurship
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hauppauge, N.Y. : Nova Science Publishers, Inc., 2018]
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.2 .R35 2018.

12.
Marketing Research : Planning, Process, Practice / edited by I Ethan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Magnum Publishing, 2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .M39 2020.

13.
Services management and marketing : studies in Malaysia / editors, Aliah Hanim Mohd. Salleh ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangi : UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .S49 2009 .

14.
3GE collection on business management : market research / authored and edited by 3G E-Learning LLC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: ©2020Publisher: New York : 3G E-Learning LLC, 2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .C65 2020.

15.
Illustrated Handbook of Marketing Research / edited by Aleksandar Mratinkovic,..(and Tens Others). by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : 3G E-LEARNING , 2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .I45 2020.

16.
Tools & techniques of marketing research & advertising / contributors Stan Lipovetsky, Shon Magnan et al. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Intelliz Press, [2016]
Other title:
  • Tools and techniques of marketing research and advertising
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .T66 2016.

17.
MARKPLUS, INC. : WINNING THE FUTURE, MARKETING AND ENTREPRENEURSHIP IN HARMONY / Philip Kotler, Hooi Den Huan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : World Scientific, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12.I6 K68 2021.

18.
New methods of market research and analysis / G. Scott Erickson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar Publishing, 2019
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .E75 2019.

19.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Texas : The Dryden Press, 1999
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: HF5415.2 .C47 1999, ... UMK Kampus Kota (3)Call number: HF5415.2 .C47 1999, ...

20.
Consumer and sensory evaluation techniques : how to sense successful products / Cecilia Y. Saint-Denis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, 2018
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: TA418.5 .S35 2018.

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