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1.
CURATION NATION : HOW TO WIN IN A WORLD WHERE CONSUMERS ARE CREATORS / STEVEN ROSENBAUM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, c2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HM742 .R67 2011. UMK Kampus Jeli (1)Call number: HM742 .R67 2011. UMK Kampus Kota (1)Call number: HM742 .R67 2011.

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2.
The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson, c2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12 .B585 2005 .

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3.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: ©2005Publisher: Boston, Mass. : Harvard Business School Press, c2005
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.153 .K53 2005, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF5415.153 .K53 2005 REF. Not available: UMK Kampus Kota: Damaged (1).

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4.
Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin. by
Material type: Text Text; Format: print
Publication details: New York : Haworth Press, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .D53 2008 OS.

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5.
Boomer marketing : selling to a recession resistant market / Ian Chaston. by
Material type: Text Text; Format: print
Publication details: London : New York : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .C53 2009 OS.

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6.
The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal. by Series: Harvard business review classics
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Harvard Business Press, c2008
Availability: Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HC59.72.C6 P73 2008 SP.

7.
The dream : how I learned the risks and rewards of entrepreneurship and made millions / Gurbaksh Chahal. by
Material type: Text Text; Format: print
Publication details: New York : Palgrave Macmillan, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5386 .C466 2008.

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8.
Strategi laut biru : bagaimana mewujudkan ruang pasaran tanpa perabutan dan menjadikan persaingan tidak relevan / W. Chan Kim, Renee Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts : Harvard Business School Press, 2005
Other title:
  • Blue ocen strategy.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .K56 2005 OS. Not available: UMK Kampus Kota: Damaged (1). UMK Kampus Kota: In Processing(Cataloging) (2).

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9.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, ReneÌe Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.153 .K53 2005 OS.

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10.
Secrets to dominate your niche : differentiating ideas to easily outwit, outsell, outperform your competition!/ by Thomas Fernandez & Sant Qiu. by
Material type: Text Text; Format: print
Publication details: Singapore : PestBusters Pte Ltd, 2008
Other title:
  • Secrets to dominate your niche
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HB615 .F47 2008 OS.

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11.
Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan / W. Chan Kim, Renee Mauborgne ; terjemahan oleh Universiti Sains Malaysia. by
Material type: Text Text; Format: print
Publication details: Malaysia : Universiti Sains Malaysia & UCSI Publishing House, 2011
Other title:
  • Strategi lautan biru.
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.153 .K56 2011. UMK Kampus Jeli (1)Call number: HF5415.153 .K56 2011. UMK Kampus Kota (3)Call number: HF5415.153 .K56 2011, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.153 .K56 2005. Not available: UMK Kampus Kota: Damaged (3).

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12.
Positioning for architecture and design firms / by Jack Reigle. by
Material type: Text Text; Format: print
Publication details: Hoboken : John Wiley & Sons, 2011
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NA1996 .R36 2011 OS.

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13.
No cover image available
Market segmentation and the shari'ah compliancy process in Islamic banking Iinstitution Rusnah Muhamad. by Series: Research paper (International Syari'ah Research Academy for Islamic Finance) ; no 21/2011.
Material type: Text Text; Format: print
Publication details: Kuala Lumpur ISRA 2011
Other title:
  • ISRA Research paper
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HG187.4 .R87 2011 ENT.

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14.
The supply chain differentiation guide : a roadmap to operational excellence / Erik Hofmann, Patrick Beck, Erik Füger. by
Material type: Text Text; Format: print
Publication details: Berlin : Springer, c2012
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HD38.5 .H64 2012. UMK Kampus Kota (1)Call number: HD38.5 .H64 2012.

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15.
Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns / Norman W. Hoffmann. by
Material type: Text Text; Format: print
Publication details: New York, NY : McGraw-Hill, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .H64 2012.

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16.
Pricing segmentation and analytics / Tudor Bodea and MarkFerguson by Series: Marketing strategy collection | Marketing strategy collection
Material type: Text Text; Format: print
Publisher: New York, NY : Business Expert Press, 2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5416.5 .B636 2012.

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17.
Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Material type: Text Text; Format: print
Publication details: Chichester : John Wiley & Sons, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .M398 2012.

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18.
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .B57 2012.

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19.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1995
Availability: Not available: UMK Kampus Kota: Damaged (1).

20.
The long tail : why the future of business is selling less of more / Chris Anderson. by
Edition: Rev. and updated ed.
Material type: Text Text; Format: print
Publication details: New York : Hyperion, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .A54 2008.

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