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The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart, Michael Saren.

By: Contributor(s): Material type: TextTextSeries: PathfinderPublication details: Chichester, West Sussex, United Kingdom : Wiley, 2014.Description: xvii, 262 p. ; 25 cmISBN:
  • 9781119961765
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.13 .S875 2014 (Browse shelf(Opens below)) Available 10312255

Includes bibliographical references and index

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