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The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

Stewart, David, 1948-

The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart, Michael Saren. - Chichester, West Sussex, United Kingdom : Wiley, 2014. - xvii, 262 p. ; 25 cm. - Pathfinder .

Includes bibliographical references and index

ISBN: 9781119961765

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

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The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

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