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DIGITAL MARKETING STRATEGY : CREATE STRATEGY, PUT IT INTO PRACTICE, SELL MORE / Niko Lahtinen, Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland, Kimmo Pulkka, Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy, Finland, Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyvas̈kyla,̈ Finland, Joel Mero, Assistant Professor of Marketing, School of Business and Economics, University of Jyvas̈kyla,̈ Finland by
Material type:  Text; Format:
print
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Not fiction
Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .L34 2023.
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A Research Agenda for Service Marketing / Edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland. by Series: Elgar Research Agendas Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2024Copyright date: ©2024
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .R47 2024.
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A Research Agenda for International Entrepreneurship / Edited by Christian Felzensztein, Reh Family Endowed Chair in Entrepreneurial Leadership, Clarkson University. New York, USA, Sascha Fuerst, Research Professor, Department of Entrepreneurship and Innovation, EGADE Business School, Tecnologico de Monterrey, Mexico by Series: Elgar Research Agendas
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HB615 .R43 2023.
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Research Handbook on Transnational Diaspora Entrepreneurship / Edited by Rolf Sternberg, Professor of Economic Geography, Institute of Economic and Cultural Geography, Leibniz University Hannover, Germany, Maria Elo, Associate Professor, University of Southern Denmark, Denmark, Professor, BRIIB Institute, Shanghai University, China, Adjunct Professor, Ab̊o Akademi University, Finland, Senior Research Fellow, University of Turku, Finland, Migration Fellow, the Migration Institute of Finland, Finland, Jonathan Levie, Professor of Entrepreneurship and Regional Development, J.E. Cairnes School of Business & Economics, University of Galway, Ireland, Jose ́Ernesto Amoroś, Professor of Entrepreneurship, Head of the Entrepreneurship and Innovation Research Group, EGADE Business School, Tecnoloǵico de Monterrey, Mexico, Adjunct Visiting Professor, School of Business and Economics, Universidad del Desarrollo Chile by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2023Copyright date: ©2023
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HB615 .R435 2023.
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