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Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age / Wided Batat

By: Material type: TextTextSeries: New Horizons in Marketing SeriesPublisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2022Copyright date: ©2022Description: xiv, 258 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781800371880
Subject(s):
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.5 .B38 2022 (Browse shelf(Opens below)) Available 10390548

Dr. Syamsuriana Binti Sidek

Fakulti Keusahawanan Dan Perniagaan

Includes bibliographical references (pages 244-256) and index

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