Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age /
Batat, Wided,
Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age / Wided Batat - xiv, 258 pages ; 24 cm. - New horizons in marketing series . - New Horizons in Marketing Series .
Dr. Syamsuriana Binti Sidek Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references (pages 244-256) and index
9781800371880
Customer relations--Management--Data processing
Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age / Wided Batat - xiv, 258 pages ; 24 cm. - New horizons in marketing series . - New Horizons in Marketing Series .
Dr. Syamsuriana Binti Sidek Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references (pages 244-256) and index
9781800371880
Customer relations--Management--Data processing