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Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age / Wided Batat by Series: New Horizons in Marketing Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2022Copyright date: ©2022
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .B38 2022.

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Youth Marketing to Digital Natives / Wided Batat, Professor of Marketing, Entrepreneur and Keynote Speaker by Series: New horizons in marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.332.Y66 B38 2021.

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