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1.
Building a world-class service organisation (Assessment tool) / Jochen Wirtz. by Series: Winning in service markets series ; v.13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1261 .W57 2017.

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2.
SERVICES MARKETING : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock by
Edition: Eighth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : World Scientific, [2016]Copyright date: ©2016
Availability: Items available for loan: UMK Kampus Bachok (7)Call number: HD9980.5 .W57 2016, ... Items available for reference: UMK Kampus Bachok: Not for loan (3)Call number: HD9980.5 .W57 2016, ...

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3.
Service quality and productivity management / Jochen Wirtz. by Series: Winning in service markets series ; 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .W58 2018.

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4.
Design complaint handling and service recovery strategies / Jochen Wirtz. by Series: Winning in service markets series ; 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.52 .W57 2018.

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5.
Managing customer relationships and building loyalty / Jochen Wirtz. by Series: Winning in service markets series ; 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .W57 2018.

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6.
Managing people for service advantage / Jochen Wirtz. by Series: Winning in service markets series ; 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5549 .W57 2018.

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7.
Crafting the service environment / Jochen Wirtz. by Series: Winning in service markets series ; 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5547.2 .W57 2018.

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8.
Balancing capacity and demand of service operations / Jochen Wirtz. by Series: Winning in service markets series ; 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD38.5 .W578 2018.

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9.
Designing customer service processes / Jochen Wirtz. by Series: Winning in service markets series ; 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD30.28 .W57 2018.

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10.
Service marketing communications / Jochen Wirtz. by Series: Winning in service markets series ; 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific Publishing Company, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .W57 2017.

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11.
Pricing services and revenue management / Jochen Wirtz. by Series: Winning in service markets series ; v.4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5416.5 .W57 2018.

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12.
Developing service products and brands / Jochen Wirtz. by Series: Winning in service markets series ; v.3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .W57 2018.

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13.
Positioning services in competitive markets / Jochen Wirtz. by Series: Winning in service markets series ; v.2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .W58 2018.

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14.
Understanding service consumers / Jochen Wirtz. by Series: Winning in service markets series ; v.1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .W568 2018.

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15.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow : Prentice Hall, 2007
Availability: Not available: UMK Kampus Kota: Damaged (1).

16.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Not available: UMK Kampus Kota: Damaged (1). UMK Kampus Kota: In Processing(Cataloging) (1).

17.
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson/Prentice Hall, 2005
Availability: Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD997 .A2 W57 2005 REF.

18.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen, Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N.J. : Pearson.Prentice Hall, c2007
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5515.13 .L69 2007 OS. Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HF5515.13 .L69 2007 REF.

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19.
Essential of services marketing / Christopher H. Lovelock, Jochen Wirtz, Patricia Chew by
Material type: Text Text; Format: print
Publication details: Singapore : Prentice Hall, c2009
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD9980.5 .L68 2009 OS, ... Items available for reference: UMK Kampus Kota: Not for loan (1)Call number: HD9980.5 .L68 2009 REF.

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20.
Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw Hill, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HE9874.S53 H47 2009. Not available: UMK Kampus Kota: Damaged (1).

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