Utilizing Gamification in Servicescapes for Improved Consumer Engagement / Miralem Helmefalk, Linnaeus University, Sweden, Leif Marcusson, Linnaeus University, Sweden,[editors].
Material type:
TextSeries: A Volume in the Advances in Business Strategy and Competitive Advantage (ABSCA) Books SeriesPublisher: Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2020]Copyright date: ©2020Description: xxxi, 319 pages ; 27 cmContent type: - text
- unmediated
- volume
- 9781799819707
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Kota | UMK Kampus Kota | GENERAL | Kampus Kota Open Shelf | HF5415 .U85 2020 (Browse shelf(Opens below)) | In Processing(Cataloging) | 10375434 |
Includes bibliographical references and index
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