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Utilizing Gamification in Servicescapes for Improved Consumer Engagement /

Utilizing Gamification in Servicescapes for Improved Consumer Engagement / Miralem Helmefalk, Linnaeus University, Sweden, Leif Marcusson, Linnaeus University, Sweden,[editors]. - xxxi, 319 pages ; 27 cm. - A volume in the advances in business strategy and competitive advantage (ABSCA) books series, 2327-3429 . - A Volume in the Advances in Business Strategy and Competitive Advantage (ABSCA) Books Series, .

Includes bibliographical references and index

ISBN: 9781799819707

Subjects--Topical Terms:
Marketing
Customer services
Gamification

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Utilizing Gamification in Servicescapes for Improved Consumer Engagement /

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