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1.
Marketing management strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed./ International ed.
Material type: Text Text; Format: print
Publication details: Australia ; Mason, Ohio : South-Western Cengage Learning, c2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .M359 2011 OS.

2.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Australia ; Mason, Ohio : South-Western Cengage Learning, c2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .F47 2011 OS.

3.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .F47 2014.

4.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .F47 2014.

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