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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: Fifth Edition.
Material type: Text Text; Format: print
Publisher: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .Z45 2009 OS. Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HD9980.5 .Z45 2009 REF.

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD9980.5 .Z45 2013, ... Not available: UMK Kampus Kota: Damaged (1).

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