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1.
Unthinking : the surprising forces behind why we buy / Harry Beckwith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Business Plus, c2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .B43 2011.

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2.
Selling the invisible : a field guide to modern marketing / Harry Beckwith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Warner Books, c1997
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .B425 1997.

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