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81.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 10th ed., International student version.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .M37 2011 OS, ...

82.
Memorable customer experiences : a research anthology / edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnham, England ; Burlington, VT : Gower, c2009
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.5 .M457 2009 OS, ...

83.
Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.]. by
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .E894 2010 OS.

84.
Marketing research / Carl McDaniel, Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley, c2010
Other title:
  • Marketing research with SPSS
Availability: Items available for loan: UMK Kampus Kota (4)Call number: HF5415.2 .M382 2010, ...

85.
The practice of market research : an introduction / Yvonne McGivern. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .M345 2009 OS.

86.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Copyright date: ©2010
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.2 .B779 2010 REF. Not available: UMK Kampus Kota: Damaged (1).

87.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks : Sage Publications, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .H286 2006 OS.

88.
Customer satisfaction evaluation : methods for measuring and implementing service quality / Evangelos Grigoroudis, Yannis Siskos. by Series: International series in operations research & management science ; 139
Material type: Text Text; Format: print
Publication details: New York ; London : Springer, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.335 .G75 2010 OS.

89.
Marketing research : tools & techniques / Nigel Bradley. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Copyright date: ©2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

90.
Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Australia ; Mason, OH : South-Western/Cengage Learning, c2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

91.
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : John Wiley, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .J44 2010 OS.

92.
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger by
Material type: Text Text; Format: print
Publisher: Chicago : Dearborn Trade Pub., c2004Copyright date: ©2004
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .D36 2004.

93.
Marketing research : methodological foundations / Gilbert Churchill, Dawn Lacobucci. by
Material type: Text Text; Format: print
Publication details: Australia ; Mason, OH : South-Western/Cengage Learning, c2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

94.
Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Irwin, c2010
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.2 .E894 2010 OS.

95.
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen by Series: Introducing qualitative methods
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thousand Oaks : SAGE, 2006
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .M623 2006 OS, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.2 .M623 2006 REF.

96.
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD59 .D347 2011, ...

97.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 6th ed
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Not available: UMK Kampus Kota: Damaged (1).

98.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .M29 1999 OS.

99.
Buyer behaviour : understanding consumer psychology and marketing / Flip du Plessis, Deon Rousseau ; contributing authors, Christo Boshoff ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cape Town, South Africa ; New York : Oxford University Press, 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .B89 2007 OS.

100.
Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .M664 2006, ... Not available: UMK Kampus Kota: Damaged (1).

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