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61.
Handbook of research on global corporate citizenship / edited by A.G. Scherer and G. Palazzo. by
Material type: Text Text; Format: print
Publication details: Cheltenham : Edward Elgar, c2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD60 .H335 2008.

62.
Global public relations : spanning borders, spanning cultures / edited by Alan R. Freitag and Ashli Quesinberry Stokes. by
Material type: Text Text; Format: print
Publication details: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .G56 2009 OS.

63.
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD30.3 .R537 2007. Not available: UMK Kampus Kota: Damaged (1).

64.
A century of spin : how public relations became the cutting edge of corporate power / David Miller and William Dinan. by
Material type: Text Text; Format: print
Publication details: London ; Ann Arbor, MI : Pluto Press, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .M55 2008 OS.

65.
International corporate communication : perception management & strategy development / Zulhamri Abdullah. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Pearson, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD30.3 .Z85 2008 OS.

66.
Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn. by Series: Entrepreneur magazine's start up
Material type: Text Text; Format: print
Publication details: [Irvine, CA] : Entrepreneur Press, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .L96 2009.

67.
Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S. Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Chandos, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .P45 2009 .

68.
Public relations made easy / Entrepreneur Press and Roscoe Barnes III. by Series: Entrepreneur's made easy series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, Calif.] : Entrepreneur Press, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .B354 2007.

69.
Pengamalan perhubungan awam kerajaan dan politik di Malaysia / Mohd. Hamdan Adnan. by
Material type: Text Text; Format: print
Publication details: Shah Alam : Pusat Penerbitan Universiti, Universiti Teknologi MARA, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: JF2112.P8 .M64 2008 OS.

70.
Perkembangan Perhubungan Awam Kerajaan dan Politik di Malaysia / Mohd Hamdan Adnan. by
Material type: Text Text; Format: print
Publisher: Shah Alam : Pusat Penerbitan Universiti, Universiti Teknologi MARA, 2008
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: DS595.95 .H211 2008 .
  (1 votes)
71.
Pengurusan perhubungan awam / Muhamad Rosli Selamat. by
Material type: Text Text; Format: print
Publication details: Petaling Jaya, Selangor : August Publishing, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .M84 2009 OS.

72.
Effective apology : mending fences, building bridges, and restoring trust / John Kador. by Series:
Material type: Text Text; Format: print
Publication details: San Francisco. : Berrett-Koehler Publishers, 2009
Availability: Not available: UMK Kampus Kota: Damaged (1).

73.
The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo. by
Material type: Text Text; Format: print
Publication details: New York, NY : AMACOM, American Management Association, c2010
Other title:
  • Handbook of public relations
  • Public relations
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD59 .D558 2010, ...

74.
The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic. by Series: Communication series
Edition: Expanded and rev. ed.
Material type: Text Text; Format: print
Publication details: New York : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM1221 .G57 2009 OS.

75.
Applied public relations : cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New York : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .M354 2009.

76.
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chicago : American Library Association, 2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: Z716.3 .D69 2010 .

77.
The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo. by
Material type: Text Text; Format: print
Publication details: New York, NY : AMACOM, American Management Association, c2010
Other title:
  • Handbook of public relations
  • Public relations
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59 .D558 2010.

78.
Corporate profile & image = Gyōshubetsu kigyō annai gurafikkusu / [editors, Akiko Yamamoto, Tomoko Yamamoto ; writer, Megumi Suzuki ; photographer, Kuniharu Fujimoto]. by
Material type: Text Text; Format: print
Publication details: Tokyo : Piebukkusu, c2006
Other title:
  • Corporate profile and image
  • Gyōshubetsu kigyō annai gurafikkusu
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: Z246 .C67 2006 REF.

79.
Public relations cases/ Jerry A. Hendrix and Darrell C. Hayes. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Boston, Mass. ; [London] : Wadsworth CENGAGE Learning], c2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HM1221 .H46 2010 . UMK Kampus Kota (1)Call number: HM1221 .H46 2010 .

80.
Getting it right : making corporate-community relations work / Luc Zandvliet and Mary B. Anderson. by
Material type: Text Text; Format: print
Publication details: Sheffield, UK : Greenleaf Publishing, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD59.6.D44 Z36 2009.

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