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41.
The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Singapore] : McGraw-Hill Education (Asia), [2014]
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HC415.C6 S36 2014.

42.
Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth / Sarah Zaraket. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .Z37 2021.

43.
Design complaint handling and service recovery strategies / Jochen Wirtz. by Series: Winning in service markets series ; 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.52 .W57 2018.

44.
Online Reviews and Impulse Buying : Comparison Analysis between Lazada and Shopee / Che Adawiah Che Amran ; supervised by : Prof. Madya Dr. Wee Yu Ghee by Series: Koleksi tesis
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Producer: 2019
Other title:
  • Comparison analysis between Lazada and Shopee
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .C44 2019 tes.

45.
Marketing manipulation : a consumer's survival manual / Michael Kamins. by Series: World Scientific-Now Publishers series in business 2251-3442 ; Vol. 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2019
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.32 .K35 2019, ...

46.
The age of surveillance capitalism : the fight for a human future at the new frontier of power / Shoshana Zuboff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : PublicAffairs, 2019
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .Z83 2019. Not available: UMK Kampus Kota: In Transit (1).

47.
Consumer behavior and marketing strategy / edited by Benedict Hunt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forest Hills, NY : Willford Press, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.3 .C66 2018.

48.
Understanding service consumers / Jochen Wirtz. by Series: Winning in service markets series ; v.1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .W568 2018.

49.
Leveraging Consumer Behavior and Psychology in the Digital Economy / Norazah Mohd Suki and Norbayah Mohd Suki, [editors] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]Copyright date: ©2020
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.32 .L48 2020.

50.
51.
COOL : HOW THE BRAIN'S HIDDEN QUEST FOR COOL DRIVES OUR ECONOMY AND SHAPES OUR WORLD / Steven Quartz, Anette Asp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Farrar, Straus and Giroux, 2015Copyright date: ©2015
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.32 .Q3 2015. UMK Kampus Jeli (2)Call number: HF5415.32 .Q3 2015, ... UMK Kampus Kota (1)Call number: HF5415.32 .Q3 2015. Not available: UMK Kampus Bachok: In Transit (1).

52.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008
Other title:
  • Entertainment marketing and communication
Availability: Items available for loan: UMK Kampus Kota (1)Call number: GV188.3.U6 S28 2008.

53.
54.
Consumer behavior II : the meaning of consumption / edited by Margaret K. Hogg. by Series: Sage library in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Sage Publications, 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (3)Call number: HF5415.32 .C652 2006 , ...

55.
Consumer behavior I : research and influences / edited by Margaret K. Hogg. by Series: Sage library in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2005
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (3)Call number: HF5415.32 .C654 2006 REF, ...

56.
World consumer lifestyles databook : key trends by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Euromonitor International Plc, 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.32 .W67 2006 REF.

57.
Who buys what : identifying international spending patterns by lifestyle group v.1 / Euromonitor International by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, U.K. : Euromonitor International Inc., c2006
Availability: Not available: UMK Kampus Kota: Damaged (2).

58.
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: G155 .A1 S88 2007 OS. Not available: UMK Kampus Kota: Damaged (1).

59.
Experiential retailing : concepts and strategies that sell / Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Fairchild, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5429 .K524 2007 .

60.
Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Financial Times/ Prentice-Hall, 2006
Other title:
  • Consumer behavior
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.3.E85 S65 2006 , ... Not available: UMK Kampus Kota: Damaged (1).

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