Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008.Description: xxii, 489 p. : ill. ; 23 cmISBN: - 9780132345163
- Entertainment marketing and communication
- Amusements -- United States -- Marketing
- Communication in marketing -- United States
- Consumer behavior -- United States
- Entertainment events -- United States -- Marketing
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Recreation -- United States -- Marketing
- Tourism -- United States -- Marketing
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | GV188.3.U6 S28 2008 (Browse shelf(Opens below)) | Available | Gift | 10336787 |
Includes bibliographical references and index
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