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Entertainment marketing & communication : selling branded performance, people, and places /

Sayre, Shay.

Entertainment marketing & communication : selling branded performance, people, and places / Entertainment marketing and communication Shay Sayre. - Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008. - xxii, 489 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780132345163

Subjects--Topical Terms:
Amusements--Marketing.--United States
Communication in marketing--United States.
Consumer behavior--United States.
Entertainment events--Marketing.--United States
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Recreation--Marketing.--United States
Tourism--Marketing.--United States

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