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201.
Big format advertising / [Pep Sanabra ; editor, Joseph M. Minguet]. by
Material type: Text Text; Format: print
Publication details: Singapore : Basheer Graphic Books, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5823 .S26 2010 OS. Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5823 .S26 2010 REF.

202.
Media selling : television, print, Internet, radio / Charles Warner. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5439.B67 W37 2009 OS.

203.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, c2010Copyright date: ©2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .M66 2010 .

204.
Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008Copyright date: ©2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5813.I4 J35 2008.

205.
Promotion design.
Material type: Text Text; Format: print
Publication details: Singapore : Page One, 2009
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: NC997 .P76 2009 OS.

206.
The seven principles of WOM and buzz marketing : crossing the tipping point / Panos Mourdoukoutas , George J Siomkos. by
Material type: Text Text; Format: print
Publication details: New York : Springer, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD62.7 .M68 2009. Not available: UMK Kampus Kota: Damaged (1).

207.
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hove, East Sussex ; New York : Psychology Press, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5822 .F456 2010 OS.

208.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2009Copyright date: ©2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5438.5 .P475 2009 .

209.
The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton, Qld. : Wrightbooks, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .B44 2010 OS.

210.
Waking the giant : revitalising the mature brand / Peter Steidl. by
Material type: Text Text; Format: print
Publication details: Milton, Qld. : Wiley, 2009
Other title:
  • Strategy.applied
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF6161.B4 S73 2009 OS.

211.
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman. by
Material type: Text Text; Format: print
Publication details: New York : Palgrave Macmillan, 2009
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5810.O34 A3 2009 REF.

212.
Periklanan sezaman / Courtland L. Bovee, William F. Arens ; penterjemah Khidmat Terjemahan Nusantara. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1994
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5821 .B66 1994 OS.

213.
Asas periklanan / Mohd. Saidin Ahmad Ishak. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1993
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5823 .M64 1993 OS.

214.
Periklanan : suatu pengenalan / Mohd. Hamdan Adnan. by
Material type: Text Text; Format: print
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5813 .M64 1997 OS.

215.
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley & Sons, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .C48 2009 OS.

216.
Flash advertising : flash platform development of microsites, advergames, and branded applications / Jason Fincanon. by
Material type: Text Text; Format: print
Publication details: Amsterdam ; Boston : Focal Press, c2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: TR897.7 .F479 2010 OS.

217.
The Facebook marketing book / Dan Zarrella and Alison Zarrella by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Beijing ; Sebastopol, Calif. : O'Reilly, c2011Copyright date: ©2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.1265 .Z37 2011, ...

218.
Online marketing inside out / by Brandon Eley & Shayne Tilley by
Material type: Text Text; Format: print
Publisher: Australia: SitePoint Pty, Limited, 2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .E448 2009.

219.
Fashion reinvented / author/graphic design, Mito Design. by
Material type: Text Text; Format: print
Publication details: Singapore : Page One, 2007
Availability: Items available for loan: UMK Kampus Bachok (2)Call number: HF6161.C5 F374 2007, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF6161.C5 F374 2007 REF.

220.
Start your own blogging business : generate income from advertisers, subscribers, merchandising and more / Entrepreneur Press and Jason R. Rich. by Series: Startup series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, Calif. : J.L. Calmes, 2010
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: TK5105.8884 .M33 2010 OS.

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