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21.
Brands and brand management : critical perspectives on business and management / edited by Richard Elliott. by Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: UMK Kampus Kota (4)Call number: HD69.B7 B732 2009, ...

22.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: San Francisco, CA : Jossey-Bass, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 F65 2006.

23.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5548.34 .M38 2005 OS.

24.
Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. by
Material type: Text Text; Format: print
Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .R32 2007 OS.

25.
Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello [and others] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .V35 2006. Not available: UMK Kampus Kota: Damaged (1).

26.
Product strategy and management / Michael Baker and Susan Hart by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .B353 2007.

27.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .G55 2007.

28.
Nation branding : concepts, issues, practice / Keith Dinnie by
Material type: Text Text; Format: print
Publication details: Oxford : Butterworth-Heinemann, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF1379 .D60 2008 OS.

29.
Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck. by Series: For dummies
Material type: Text Text; Format: print
Publication details: Indianapolis, IN : Wiley Pub., Inc, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .C48 2007 OS.

30.
Brand asset management : driving profitable growth through your brands / Scott M. Davis. by Series:
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: San Francisco : Jossey-Bass, c2000
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 D38 2000.

31.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. by
Material type: Text Text; Format: print
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.135 .C55 2007 OS.

32.
Project management in new product development / Bruce T. Barkley, Sr. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: TS170 .B37 2007 OS. UMK Kampus Jeli (1)Call number: TS170 .B37 2007 OS.

33.
Project management in new product development / Bruce T. Barkley, Sr. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for reference: UMK Kampus Jeli: Not for loan (1)Call number: TS170 .B37 2008 REF.

34.
Product creation : the heart of the enterprise : from engineering to e-commerce / Philip H. Francis. by
Material type: Text Text; Format: print
Publication details: New York : Free Press, c2000
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .F728 2000 ENT.

35.
Brands and brand management : critical perspectives on business and management / edited by Richard Elliott. by Series: Critical perspectives on business and management
Material type: Text Text; Format: print
Publication details: London ; New York : Routledge, 2009
Availability: Not available: UMK Kampus Kota: Damaged (4).

36.
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Material type: Text Text; Format: print
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 T393 2004 OS.

37.
Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. by
Material type: Text Text; Format: print
Publication details: New Jersey : World Scientific, 2010
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (2)Call number: TS155.65 .W67 2010 REF, ...

38.
Product management / C Anandan. by
Material type: Text Text; Format: print
Publication details: New Delhi : Tata McGraw-Hill Education, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .A53 2009 OS.

39.
The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / Dantar P. Oosterwal. by
Material type: Text Text; Format: print
Publication details: New York : American Management Association, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9710.5.U54 H37 2010 OS.

40.
The product manager's desk reference / Steven Haines. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .H335 2009 OS.

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