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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, c2006.Edition: 1st edDescription: xv, 187 p. : ill. ; 24 cmISBN:
  • 0787983098
Subject(s):
Contents:
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HD69.B7 F65 2006 (Browse shelf(Opens below)) 1 Available 10019855

Includes bibliographical references (p. 163-166) and index.

Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.

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