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21.
Handbook of market intelligence / contributors Gernot Hinterleitner, Ulrike Leopold-Wildburger, et al. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Magnum Publishing, 2016
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD38.7 .H36 2016.

22.
Essentials of consumer behavior / Debra L. Stephens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon : Routledge, 2017
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .S74 2017.

23.
Marketing research for the tourism, hospitality and events industries / Bonita Kolb. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .K67 2018.

24.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2008
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .B87 2008.

25.
Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, 2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .C48 2010 .

26.
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cengage Learning, 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .F38 2013.

27.
Fundamentals of Marketing Research / edited by Naresh Malhotra. by Series: Sage library in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Sage Pub., 2007Copyright date: ©2007
Availability: Items available for loan: UMK Kampus Kota (6)Call number: HF5415.2 .F86 2007 , ... Items available for reference: UMK Kampus Bachok: Not for loan (6)Call number: HF5415.2 .F86 2007 , ...

28.
European marketing data and statistics 2006 by
Edition: 41st. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: Great Britain,Antony Rowe 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HA1107 .E87 2006 REF.

29.
International marketing data and statistics 2006
Edition: 30th. ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain: Antony Rowe , 2006
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HA42 .I56 2006 REF.

30.
Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : Thomson/ South Western, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .C49 2007 .

31.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH ; Thomson/ South-Western, c2007
Availability: Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.2 .Z54 2007 REF.

32.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .Z55 2007 .

33.
Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews / editor and contributor, Cynthia L. Shamel ; produced by the Benjamin Group. by Series: Business research solutions series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson/ Texere, c2004
Other title:
  • Introduction to online market and industry research
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .I57 2004 .

34.
The AMA guide to the globe : how to manage international marketing research / Holly B. Edmunds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E Publisher: Australia ; United Kingdom : Thomson, 2006
Other title:
  • American Management Association guide to the globe
Availability: Items available for loan: UMK Kampus Bachok (1)Call number: HF5415.2 .E35 2006.

35.
Business-to-business market research / Martin P. Block, Tamara S. Block. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Texere, 2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.12 .B565 2005. Not available: UMK Kampus Kota: Damaged (1).

36.
Market opportunity analysis : text and cases / Robert E. Stevens ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Best Business Books, c2006
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .M355 2006 .

37.
International marketing research / C. Samuel Craig and Susan P. Douglas. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, England : John Wiley & Sons, c2005
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF1416 .C73 2005, ...

38.
Marketing research by
Edition: 9th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: John Wiley & Sons, USA 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .A14 2007.

39.
Measuring marketing:103 key metrics every marketing needs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: E
Publication details: Saik Wah Press Pte. Ltd., Singapore 2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .D366 2007.

40.
Marketing research / David A. Aaker ... [et al.] by
Edition: 2nd Pacific Rim ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : John Wiley & Sons, 2007
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .M37 2007 OS, ...

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