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	141.	Marketing research / William Zikmund ... [et al.]. by Zikmund, William G Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Melbourne : Cengage Learning, 2013 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .M37 2014, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.2 .M37 2014. Place hold
	142.	Exploring marketing research / Barry J. Babin, William G. Zikmund. by Babin, Barry J [author.] Zikmund, William G [author. ] Edition: 11th Edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: United States : Cengage Learning, 2016 Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.2 .B33 2016, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.2 .B33 2016. Place hold
	143.	Legends in marketing. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth, Ph.D. by Wind, Yoram [author.] Sheth, Jagdish N Series: Legends in marketing \| Legends in marketing Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, California : Sage Publications, 2014- Other title: Yoram (Jerry) Wind. Availability: Items available for loan: UMK Kampus Kota (8)Call number: HF5415 .W56 2014, ... Items available for reference: UMK Kampus Bachok: Not for loan (8)Call number: HF5415 .W56 2014 REF, ... UMK Kampus Kota: Not for loan (8)Call number: HF5415 .W56 2014, ... Place hold
	144.	Legends in marketing. Christian Grönroos / series editor, Jagdish N. Sheth, Ph.D. by Grönroos, Christian, 1947- [author.] Sheth, Jagdish N [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, 2013 Other title: Christian Grönroos. Availability: Items available for loan: UMK Kampus Kota (16)Call number: HF5415 .G756 2013, ... Items available for reference: UMK Kampus Kota: Not for loan (8)Call number: HF5415 .G756 2013, ... Place hold
	145.	The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. by Neslin, Scott A, 1952- Winer, Russell S Series: World Scientific-Now Publishers Series in Business ; Vol. 3. Material type: Text; Format: print Publication details: New Jersey : World Scientific, c2014 Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.2 .H55 2014. UMK Kampus Kota (2)Call number: HF5415.2 .H55 2014, ... Place hold
	146.	Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr. by Brown, Tom J Churchill, Gilbert A Suter, Tracy A Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Stamford, CT, USA ; Cengage Learning, 2014 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .C49 2014, ... Place hold
	147.	Basic aspects of property market research / Abdul Hamid Mar Iman. by Abdul Hamid Mar Iman, 1961- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Skudai, Johor : Penerbit Universiti Teknologi Malaysia, 2006 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HD1375 .A238 2006, ... Place hold
	148.	The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, 2014 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD38.7 .H44 2014. Place hold
	149.	Essentials of marketing research / Barry J. Babin, William G. Zikmund. by Babin, Barry J Zikmund, William G Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, MA, USA : Cengage Learning, 2016 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .B33 2016. Place hold
	150.	Marketing research : Asia-Pacific edition / William Zikmund ...[et al.]. by Zikmund, William G Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: South Melbourne, Victoria Cengage Learning, 2017 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .Z55 2017. Place hold
	151.	Marketing research for the tourism, hospitality and events industries / Bonita Kolb. by Kolb, Bonita M Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2018 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .K66 2018. Place hold
	152.	Social Media Measurement and Management : Entrepreneurial Digital Analytics / Jeremy Harris Lipschultz by Lipschultz, Jeremy Harris, 1958- [author] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2020Copyright date: ©2020 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HM742 .L57 2020. Place hold
	153.	No cover image available The influence of malaysia hotel experience on guests' satisfaction towards positive electronic Word of Mouth (eWOM) / Sathish Kumar Velayuthan ; Supervisor : Prof. Dr. Badaruddin Mohamed. by Sathish Kumar Velayuthan Badaruddin Mohamed, Prof. Dr Universiti Malaysia Kelantan. Pejabat Perpustakaan dan Pengurusan Ilmu Series: Koleksi Tesis Material type: Text; Format: print Publication details: Kelantan : Universiti Malaysia Kelantan, 2017 Other title: Tesis Pensyarah Availability: Not available: UMK Kampus Kota: In Transit (1).
	154.	No cover image available Services quality towards passenger's satisfaction in Malaysia low cost carrier / Harnidah Binti Samengon ; Supervisor : Dr. Zurinawati Binti Mohi@Mohyi. by Harnidah Binti Samengon Zurinawati Binti Mohi@Mohyi, Dr Universiti Malaysia Kelantan, Pejabat Perpustakaan dan Pengurusan Ilmu Series: Koleksi Tesis Material type: Text; Format: print Publication details: Kelantan : Universiti Malaysia Kelantan, 2015 Other title: Tesis Pensyarah Availability: Not available: UMK Kampus Kota: In Transit (1).
	155.	Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Hair, Joseph F Bush, Robert P Ortinau, David J Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009 Online resources: Table of contents only Availability: No items available.

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