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Legends in marketing. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth, Ph.D.

By: Contributor(s): Material type: TextTextSeries: Legends in marketing | Legends in marketingPublisher: New Delhi ; Thousand Oaks, California : Sage Publications, 2014-Description: 8 volumes : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132110033
Other title:
  • Yoram (Jerry) Wind
Subject(s):
Contents:
v.1. Organizational Buying Behavior -- v.2. Consumer Behavior -- v.3. Product and New Product Management -- v.4. Marketing Strategy -- v.5. Market Segmentation -- v.6. Global Marketing -- v.7. Marketing Research and Modeling -- v.8. The Future of Marketing.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310280
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310281
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310282
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310283
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310284
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310285
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310286
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .W56 2014 REF (Browse shelf(Opens below)) Not for loan 10310287
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310272
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310328
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310273
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310329
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310274
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310330
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310275
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310331
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310276
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310332
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310277
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310333
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310334
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310279
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5415 .W56 2014 (Browse shelf(Opens below)) Not for loan 10310335
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .W56 2014 (Browse shelf(Opens below)) Available 10310278

Includes bibliographical references

v.1. Organizational Buying Behavior -- v.2. Consumer Behavior -- v.3. Product and New Product Management -- v.4. Marketing Strategy -- v.5. Market Segmentation -- v.6. Global Marketing -- v.7. Marketing Research and Modeling -- v.8. The Future of Marketing.

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