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PHILOSOPHY OF MARKETING/ edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman.

Contributor(s): Material type: TextTextSeries: SAGE library of marketingPublisher: Los Angeles : SAGE, 2014Description: 5 volumes ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781446274910
Subject(s):
Contents:
v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .P45 2014 (Browse shelf(Opens below)) Not for loan 10315140
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .P45 2014 (Browse shelf(Opens below)) Not for loan 10315141
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .P45 2014 (Browse shelf(Opens below)) Not for loan 10315142
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .P45 2014 (Browse shelf(Opens below)) Not for loan 10315143
References References UMK Kampus Bachok UMK Kampus Bachok FKP Kampus Bachok Reference Level 2 HF5415 .P45 2014 (Browse shelf(Opens below)) Not for loan 10315144
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10310699
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10315145
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10310700
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10315146
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10310701
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10315147
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10310702
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10315148
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10310703
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415 .P45 2014 (Browse shelf(Opens below)) Available 10315149

v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies.

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