PHILOSOPHY OF MARKETING/
PHILOSOPHY OF MARKETING/
edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman.
- 5 volumes ; 24 cm.
- SAGE library in marketing .
- SAGE library of marketing. .
v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies.
9781446274910
Marketing--Philosophy.
v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies.
9781446274910
Marketing--Philosophy.