Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.
Material type:
TextPublication details: New York, NY : McGraw-Hill Irwin, 2014.Edition: 19th edDescription: xl, 725 p. : col. ill. ; 29 cmISBN: - 0078028981
- 9780078028984
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.13 .M369 2014 (Browse shelf(Opens below)) | Available | 10315387 | |||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.13 .M369 2014 (Browse shelf(Opens below)) | 1 | Damaged | 10082769 |
Browsing UMK Kampus Kota shelves, Shelving location: Kampus Kota Open Shelf, Collection: FKP Close shelf browser (Hides shelf browser)
| HF5415.13 .M36 2009 Changing the channel : 12 easy ways to make millions for your business / | HF5415.13 .M363 2012 Management strategies & innovation / | HF5415.13 .M369 2014 Basic marketing : a marketing strategy planning approach / | HF5415.13 .M369 2014 Basic marketing : a marketing strategy planning approach / | HF5415.13 .M37 2009 Marketing management : an Asian perspective / | HF5415.13 .M37 2011 Essentials of marketing management / | HF5415.13 .M37 2013 Marketing management : an Asian perspective / |
Includes bibliographical references and index
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