Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. - 19th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xl, 725 p. : col. ill. ; 29 cm.
Includes bibliographical references and index
0078028981 9780078028984
Marketing--Management.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. - 19th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xl, 725 p. : col. ill. ; 29 cm.
Includes bibliographical references and index
0078028981 9780078028984
Marketing--Management.