Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2011.Description: 1 v. (various pagings) : ill. ; 29 cm.+ 2011 update to Marketing MnagementISBN: - 0078028787 (pbk. : alk. paper)
- 9780078028786 (pbk. : alk. paper)
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.13 .M37 2011 OS (Browse shelf(Opens below)) | Damaged | 10052447 | ||
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.13 .M37 2011 OS (Browse shelf(Opens below)) | Damaged | 10052448 |
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| HF5415.13 .M37 2011 Win/loss reviews : a new knowledge model for competitive intelligence / | HF5415.13 .M37 2011 Win/loss reviews : a new knowledge model for competitive intelligence / | HF5415.13 .M37 2011 OS Essentials of marketing management / | HF5415.13 .M37 2011 OS Essentials of marketing management / | HF5415.13 .M37 2011 OS 2011 update to marketing management / | HF5415.13 .M37 2013 Marketing management : an Asian perspective / | HF5415.13 .M37 2013 80/20 sales and marketing : the definitive guide to working less and making more / |
Includes bibliographical references and index.
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