Essentials of marketing management /
Marshall, Greg W.
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill/Irwin, c2011. - 1 v. (various pagings) : ill. ; 29 cm.+ 2011 update to Marketing Mnagement.
Includes bibliographical references and index.
0078028787 (pbk. : alk. paper) 9780078028786 (pbk. : alk. paper)
Marketing--Management.
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill/Irwin, c2011. - 1 v. (various pagings) : ill. ; 29 cm.+ 2011 update to Marketing Mnagement.
Includes bibliographical references and index.
0078028787 (pbk. : alk. paper) 9780078028786 (pbk. : alk. paper)
Marketing--Management.