Towards effective place brand management : branding European cities and regions / [edited by] Gregory J. Ashworth, Mihalis Kavaratzis.

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Material type: Text

TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2010.Description: xiv, 279 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Bachok	UMK Kampus Bachok	FTKW	Kampus Bachok Open Shelf Level 1	HF5415.12.E8 T696 2010 OS (Browse shelf(Opens below))	Available		10051064

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references (p. 240-268) and index.

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