Towards effective place brand management : branding European cities and regions /
Towards effective place brand management : branding European cities and regions /
[edited by] Gregory J. Ashworth, Mihalis Kavaratzis.
- Cheltenham, UK ; Northampton, MA : Edward Elgar, c2010.
- xiv, 279 p. : ill. ; 24 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 240-268) and index.
9781848442429 (hardback)
Brand name products--Europe--Case studies.
Place marketing--Europe--Case studies.
Product management--Europe--Case studies.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 240-268) and index.
9781848442429 (hardback)
Brand name products--Europe--Case studies.
Place marketing--Europe--Case studies.
Product management--Europe--Case studies.