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Advertising, promotion, and other aspects of integrated marketing communications

By: Contributor(s): Material type: TextTextPublisher: Mason, OH : Thomson/South-Western, c2007Edition: 7th editionDescription: xxii, 629 pages: illustrations; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780324321432
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.12 .S54 2007 (Browse shelf(Opens below)) Available 10003162

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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