MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01280nam a2200325Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241105232603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080930s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324321432 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200906231002 |
| Level of effort used to assign nonsubject heading access points |
izzati |
| Level of effort used to assign subject headings |
200901201559 |
| Level of effort used to assign classification |
iela |
| Level of effort used to assign subject headings |
200901201559 |
| Level of effort used to assign classification |
iela |
| -- |
200809301619 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.12 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S54 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, OH : |
| Name of producer, publisher, distributor, manufacturer |
Thomson/South-Western, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 629 pages: |
| Other physical details |
illustrations; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| Title of a work |
Advertising, promotion & supplemental aspects of integrated marketing communications |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10029564 |
| b |
18-04-21 |
| c |
05-12-17 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
vtls000003027 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
koos |
| Operator's initials, OID (RLIN) |
- - |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
xx |
| -- |
0 |