Boomer marketing : selling to a recession resistant market / Ian Chaston.
Material type:
TextPublication details: London : New York : Routledge, 2009.Description: xii, 265 p. : ill. ; 24 cmISBN: - 9780415489621
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.127 .C53 2009 OS (Browse shelf(Opens below)) | Available | 10028724 |
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Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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