Brand management : co-creating meaningful brands / Michael Beverland.
Material type:
TextPublication details: Los Angeles : SAGE, 2018.Description: xvi, 400 p. : col. ill. ; 24 cmISBN: - 9781473951983
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.1255 .B48 2018 (Browse shelf(Opens below)) | Available | 10344615 |
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Includes bibliographical references (p. 371-385) and index
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