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Brand management : co-creating meaningful brands / Michael Beverland.

By: Material type: TextTextPublication details: Los Angeles : SAGE, 2018.Description: xvi, 400 p. : col. ill. ; 24 cmISBN:
  • 9781473951983
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1255 .B48 2018 (Browse shelf(Opens below)) Available 10344615

Includes bibliographical references (p. 371-385) and index

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