Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: Boston, Mass. : Irwin McGraw-Hill, 2018Copyright date: ©2018Edition: Eleventh editionDescription: xli, 764 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781259921698
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5823 .B45 2018 (Browse shelf(Opens below)) | Available | 10344637 | |||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5823 .B45 2018 (Browse shelf(Opens below)) | Available | Gift. | 10365700 | ||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5823 .B45 2018 (Browse shelf(Opens below)) | Available | Gift. | 10365701 | ||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5823 .B45 2018 (Browse shelf(Opens below)) | Available | Gift. | 10365702 |
Browsing UMK Kampus Kota shelves, Shelving location: Kampus Kota Open Shelf, Collection: FKP Close shelf browser (Hides shelf browser)
| HF5823 .B45 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B45 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B45 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B45 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .C67 2019 Core concepts in business and management : advertising / | HF5823 .D24 2007 Advertising for dummies / | HF5823 .D59 1999 Advertising management / |
Includes bibliographical references and index
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