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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Eleventh edition. - xli, 764 pages : colour illustrations ; 28 cm.

Includes bibliographical references and index

ISBN: 9781259921698

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Sales promotion.

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Advertising and promotion : an integrated marketing communications perspective /

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